TozanCuriosity vs. OptimizationWe developed the Tozan platform to improve how companies test and learn, utilizing AI to make experimentation more efficient and valuable…2 min read·Feb 18, 2021----
TozanTozan Experiment SimulationWe recently build an experiment simulation to showcase some of the most important attributes about the Tozan platform. You can find the…3 min read·Feb 18, 2021----
TozanPreparing to TestMost organizations run tests but few tests advance organizational objectives. Why is this? The past three posts have discussed the core…3 min read·Jan 19, 2021----
TozanStationary Outcomes for Moving TargetsIn this post we’ll cover the last of the three major challenges that organizations face with traditional A|B testing. We refer to this as…2 min read·Dec 31, 2020----
TozanA|B Testing Arbitrary Product VersionsIn the last post, we discussed the common waste, or measurable opportunity cost, associated with traditional A|B testing. Today, we’ll…2 min read·Dec 28, 2020----
TozanMeasurable Waste from A|B TestingIn this post we’ll expand upon the first core challenge within A|B testing mentioned in the last post. Testing waste creation is…3 min read·Dec 22, 2020----
TozanThe A’s and B’s of TestingNearly every company with an internet connection is involved in analytical experimentation. Go into any e-commerce company or tech…3 min read·Dec 21, 2020----
