Curiosity vs. OptimizationWe developed the Tozan platform to improve how companies test and learn, utilizing AI to make experimentation more efficient and valuable…Feb 18, 2021Feb 18, 2021
Tozan Experiment SimulationWe recently build an experiment simulation to showcase some of the most important attributes about the Tozan platform. You can find the…Feb 18, 2021Feb 18, 2021
Preparing to TestMost organizations run tests but few tests advance organizational objectives. Why is this? The past three posts have discussed the core…Jan 19, 2021Jan 19, 2021
Stationary Outcomes for Moving TargetsIn this post we’ll cover the last of the three major challenges that organizations face with traditional A|B testing. We refer to this as…Dec 31, 2020Dec 31, 2020
A|B Testing Arbitrary Product VersionsIn the last post, we discussed the common waste, or measurable opportunity cost, associated with traditional A|B testing. Today, we’ll…Dec 28, 2020Dec 28, 2020
Measurable Waste from A|B TestingIn this post we’ll expand upon the first core challenge within A|B testing mentioned in the last post. Testing waste creation is…Dec 22, 2020Dec 22, 2020
The A’s and B’s of TestingNearly every company with an internet connection is involved in analytical experimentation. Go into any e-commerce company or tech…Dec 21, 2020Dec 21, 2020
